Digital Marketing Manager
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Online Publishing (Note: 93%)
- Inhaltsstrukturierung mit HTML und HTML5
- Formatierung und Gestaltung mit CSS
- Bildbearbeitung mit Adobe Photoshop
- Responsive Webdesign
- W3-konforme Webinhalte erstellen | Webstandards
- Online Publishing mit WordPress
- Grundlagen Javascript
- Grundlagen Medienrecht
- Aufbau | Planung | Konzeption | Website-Management
- Suchmaschinenoptimierung (SEO)
- Usability | User Experience
- ...
Online Marketing (Note: 98%)
- Die "Google-Welt"
- Suchmaschinen und Ergebnisseiten (SERPs)
- Zielgruppenbestimmung
- Keyword Findung
- Suchmaschinenoptimierung (SEO)
- User Experience | Usability | Conversion
- Tracking und Monitoring | Google Analytics
- Suchmaschinen Marketing (SEA + SEM)
- Online-Werbung | Google AdWords
- Affiliate | Partnerprogramme | Sponsored Links
- E-Mail Marketing | Landing Pages
- Permission Marketing (Double Opt-in, Opt-out)
- Social Media Marketing
- Content Managent Systeme (CMS)
- User Generated Content | Corporate Blogs
- Performance Marketing | KPI
- ...
Social Media & Content Marketing (Note: 93%)
- Kampagnenmanagement | Kommunikation & Dialog
- Workshops mit Adobe InDesign
- Community-Marketing | Community-Entwicklung
- Social Media Guidelines + Strategien
- Social Media Marketing + Optimization (SMM + SMO)
- Social Media Monitoring | Management
- Strategien und Taktiken, Timing
- Wettbewerbsanalyse
- Strategische und operative Tools
- Tracking, Analytics & Insights
- Datenschutz und Privatsphäre
- Corporate Blogs | Magazine | WordPress
- Content Marketing | Recherche und Erstellung von Onlinebeiträgen
- Werbung | Advertising im Social Web
- ...
Certified training
Online Publishing (Result: 93%)
- Content Structuring with HTML and HTML5
- Formatting and Design with CSS
- Image editing with Adobe Photoshop
- Responsive Web Design
- Create W3-compliant Web Content | Web Standards
- Online Publishing with WordPress
- Basics Javascript
- Fundamentals of Media Law
- Construction | Planning | Conception | Website Management
- Search Engine Optimization (SEO)
- Usability | User Experience
Online Marketing (Result: 98%)
- The "Google World"
- Search Engines and Result Pages (SERPs)
- Targeting
- Keyword finding
- Search Engine Optimization (SEO)
- User Experience | Usability | Conversion
- Tracking and Monitoring | Google Analytics
- Search Engine Marketing (SEA + SEM)
- Online Advertising | Google AdWords
- Affiliate | Affiliate Programs | Sponsored Links
- Email Marketing | Landing Pages
- Permission Marketing (double opt-in, opt-out)
- Social Media Marketing
- Content Managed Systems (CMS)
- User Generated Content | Corporate Blogs
- Performance Marketing | KPI
Social Media & Content Marketing (Result: 93%)
- Campaign Management | Communication & Dialog
- Workshops with Adobe InDesign
- Community Marketing | Community Development
- Social Media Guidelines + Strategies
- Social Media Marketing + Optimization (SMM + SMO)
- Social Media Monitoring | Management
- Strategies and Tactics, Timing
- Competitive Analysis
- Strategic and operational Tools
- Tracking, Analytics & Insights
- Data protection | Privacy
- Corporate Blogs | Magazine | WordPress
- Content Marketing | Research and creation of online contributions
- Advertising | Advertising on the social web